Our story began in 1996 when Alon Spektor and Dave Anderson combined their knowledge to open The Diamond Room. Alon, a native of Israel, attended college in the Midwest but did not realize his passion for diamonds until shopping for earrings at the Diamond Exchange in Ramat Gan, Israel. Upon his arrival back to the U.S., Alon studied the local diamond market and decided to establish the first wholesale diamond business in Sioux Falls, South Dakota in 1984.
Justin Shatto, a PSE alum, joined The Diamond Room team in 2013 and he quickly learned the ins and outs of the jewelry industry, developing a passion for gemology. His attention to detail and genuine respect for his customers makes him a great fit to continue in Dave’s footsteps. He is working towards his gemology degree to better serve the community as a certified gemologist.
Today, The Diamond Room is known throughout the region for having the areas largest selection of loose diamonds, unique jewelry designs and exclusive watch lines you won’t find anywhere else. Our loyal customers and their positive referrals have not only gotten us to where we are today but will also continue to assist us with our growth in the future.




Our diamonds are hand selected and flown direct from our offices overseas and so our customers can pic a stone as individual as they are.

We take the time to educate our customers about the most important facts when purchasing a diamond. Our knowledgeable staff not only reviews the basic fundamentals of color, cut, clarity, & carat weight but also goes the extra mile to explain the little differences that help you to select the perfect diamond! Don’t forget to ask one of our sales associates about our unbeatable upgrade program!


“Product and expertise was spot on. Very upfront and professional during the sales process. They were able to get a custom setting for the band I chose and completed the task within a tight time frame. I recommend the Diamond Room for anyone looking for a customer first experience.”  Matt O


Interested in becoming a corporate partner?

Pi Sigma Epsilon has many opportunities to connect Corporate Partners with members. A partnership gives your company the access to exhibit booths at national events, speak at local chapters and many other ways to promote in front of the brightest students in the nation.

Susie BlomquistThe Diamond Room