MikesBikes is an online marketing simulation where teams act as marketing firms to make strategic decisions regarding product promotion and sales. Teams will work together to design a bike, picking features of the bike to appeal to a range of target markets. Each week, a new situation will emerge, and a new decision will made to adapt the team’s strategy. The team whose decision-making gives them the highest shareholder value at the end of the 8-week simulation will be declared the winner.


Winners of Each Division will receive National Recognition. MikesBikes Competition Trophies will be Awarded for:

The top 80 teams from MikesBikes simulations across the globe will be sent an invite for the 2022 MikesBikes World Championships. The World Championships will be conducted in a different format from a traditional MikesBikes Simulation. The championships will be broken into two rounds: a Qualifying Round and a Final Round. The 10 teams with the highest shareholder values will move on to the Final Round.


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