Mu Kappa Tau exists to recognize academic excellence and to encourage individuals seeking a life-long commitment to an exceptional standard of ethics and achievement within the marketing milieu. Since standards of excellence and goals of achievement are indispensable to progress, Mu Kappa Tau believes outstanding scholastic achievement should be a high priority for every Marketing student, and thus works toward this end.
PURPOSES OF MU KAPPA TAU.
- Encourage and recognize scholarship and high academic accomplishment among Marketing students.
- Stimulate interaction and the exchange of ideas between members.
- Promote the advancement of education in Marketing.
- Foster integrity in the conduct of a Marketing career.
- Bring Marketing professionals and students together on the basis of mutual interest, understanding, and helpfulness.