Mu Kappa Tau National Marketing Honor Society was founded in 1966 by members of Pi Sigma Epsilon, the National, Professional Fraternity in Marketing, Sales Management and Selling.  It was through commitment to the advancement of study in the field of Marketing and the developing need for recognition of academic excellence within the Marketing discipline that Mu Kappa Tau was created.  MKT is the only marketing specific honor society accredited by the Association of College Honor Societies.

Mu Kappa Tau exists to recognize academic excellence and to encourage individuals seeking a life-long commitment to an exceptional standard of ethics and achievement within the marketing milieu.  Since standards of excellence and goals of achievement are indispensable to progress, Mu Kappa Tau believes outstanding scholastic achievement should be a high priority for every Marketing student, and thus works toward this end.

Purposes of Mu Kappa Tau

• Encourage and recognize scholarship and high academic accomplishment among Marketing students.
• Stimulate interaction and the exchange of ideas between members.
• Promote the advancement of education in Marketing.
• Foster integrity in the conduct of a Marketing career.
• Bring Marketing professionals and students together on the basis of mutual interest, understanding, and helpfulness.

Awards & Recognition

 G.M. Naidu Scholarship – $500
 Dr. G.M. Naidu served as a Professor of Marketing at the University of Wisconsin – Whitewater beginning in 1969.  Professor Naidu’s career was distinguished in a number of ways including serving as the national Executive Vice President and then President of Mu Kappa Tau.


Mu Kappa Tau Scholarship – $1500
 Sponsored by Mu Kappa Tau. This scholarship encourages and recognizes outstanding academic excellence in the field of Marketing.

Pi Sigma Epsilon/Mu Kappa Tau Scholarship – $1000
 Sponsored by the PSE National Educational Foundation to recognize the outstanding academic achievements of members of Mu Kappa Tau and Pi Sigma Epsilon.

UPS Sponsored Scholarships – $500-$750 each
 UPS is sponsoring TWO scholarships for Mu Kappa Tau members!  One scholarship is a general one for all MKT members and the other is specifically for MKT members who are graduate or doctoral students pursuing their master’s degree or PhD! 

  • As a MKT member, I have increased my opportunities in the marketing field by obtaining access to more information, but more importantly by opening the doors to new connections. I have seen firsthand how Mu Kappa Tau supports its students by placing them in positions to meet marketing professors and professionals that guide them on their path to a brilliant career.”

    Kasey Mead, UNCW
  • MKT has allowed me to interact with students that have the same interests as me. This organization has provided me with networking opportunities, scholarships, and experience that will benefit me in my future career.

    Jessica Duckson, Ohio University
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