The Marketing Challenge is an annual competition only at our Fall Conferences where teams collaborate to develop innovative ideas and deliver a comprehensive marketing case that poses several obstacles that are relevant and realistic. Competing teams are made up of students from different chapters and at varying degrees of academic experience. The challenge provides students with practical experience, enhances problem-solving skills, and offers networking opportunities.
Skills you’ll develop
- Implementing Marketing Concepts into an Actionable Plan
- Presenting Corporate Marketing Proposals
- Collaborating With New People in a Team Setting
- Exercising Time Management to provide deliverables
On-Site
Students are assigned to their teams on-site at each of our Fall Conferences, requiring competitors to get creative, quickly develop working relationships with others, and exercise their time management skills. Teams collaborate to develop innovative ideas and deliver a comprehensive marketing case that poses several obstacles that are relevant and realistic. The Final Presentations take place in front of a panel of judges, acting as the client, as well as a live audience.
Recognition and Prizes:
The prize, along with special recognition, will be revealed during the awards ceremony at the Fall Conference. This exciting announcement is something you won’t want to miss!
Sign up for the Marketing Challenge is based upon space availability, students will be able to sign up to compete on-site.